Overview
Gryphon Brewing Co. draws inspiration from the legendary gryphon, a creature known for its strength and wisdom. The brand’s vision is to capture the essence of the Dark and Middle Ages, appealing to customers who appreciate a touch of mystery and power in their beer. With three unique flavors—Sour Witch Wild Ale, Dark Wizard Stout, and Wild Dragon NEIPA—each brew tells its own story, with a fun twist: every can features a special phrase and a points system.
The points can be unlocked through a QR code on the can, leading to exclusive access on the website where customers can unlock new flavors, designs, and more. This interactive element creates an immersive experience that ties the brand’s theme with its audience.
Services
Visual Identity
Brand Identity
Logo Design
Packaging Design
Logo Design
The design process began with the creation of a brand identity that reflects the bold, mythical nature of Gryphon Brewing Co. The gryphon, as a symbol of strength and wisdom, inspired the logo and overall branding style.
Packaging Design
The beer cans are where the magic happens. Each can is designed to feel like a collector’s item, with a unique design for every flavor.
Visual
